Fenty Beauty Creator Campaign
Base-makeup creator content that shows Fenty Beauty performing on real skin, in real light.
- Brand
- Fenty Beauty
- Platforms
- Instagram Reels, TikTok
- Services
- Talent management · Concept development · Content production
The Brief
Fenty Beauty built its name on inclusivity and real-skin performance, so the content had to prove the product on camera rather than talk about it. The brief asked for an application-led routine with the finish clearly visible in daylight.
Our Approach
We cast our talent Melly Sanchez, whose beauty content leans on close-up application and honest delivery. The video walks through a full base routine, product in frame, texture and blend on camera, with the finished look carrying the final beat.
The Outcome
Fenty Beauty received platform-native creator video that demonstrates shade match and finish credibly, an asset that works organically and as paid social.
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