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Haul-and-favourites creator content built around the way people actually shop Sephora.
Sephora wins on range and discovery, so the brief asked for content with browsing energy: multiple products, quick verdicts, and the store experience woven through the story.
Our talent Albina Mavriqi structured the video as a curated Sephora edit, each pick getting an on-camera moment and a one-line reason to care, paced for short-form retention.
Sephora received discovery-format creator content that showcases breadth, the retailer’s core advantage, in the format its beauty audience already watches daily.
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