Beauty Retail · Case Study
Sephora Creator Campaign
Haul-and-favourites creator content built around the way people actually shop Sephora.
- Brand
- Sephora
- Platforms
- Instagram Reels, TikTok
- Creator
- @albina
- Services
- Talent management · Concept development · Content production
The Brief
Sephora wins on range and discovery, so the brief asked for content with browsing energy: multiple products, quick verdicts, and the store experience woven through the story.
Our Approach
Our talent Albina Mavriqi structured the video as a curated Sephora edit, each pick getting an on-camera moment and a one-line reason to care, paced for short-form retention.
The Outcome
Sephora received discovery-format creator content that showcases breadth, the retailer’s core advantage, in the format its beauty audience already watches daily.
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