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Male-skincare creator content bringing Anua’s K-beauty routine to an underserved audience.
Anua wanted to reach beyond the core K-beauty demographic. Men’s skincare is one of the fastest-growing segments, and the brief asked for content that makes a Korean routine feel approachable for men.
We cast our talent Anton Drozhzhin and kept the routine deliberately simple, cleanse, treat, protect, with Anua’s heartleaf line carrying each step and the voiceover demystifying the category.
Anua received creator content that opens a new audience segment, positioning the brand as the easy entry point into K-beauty for men.
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