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K-Beauty Skincare · Case StudyA lip-care routine introducing AXIS-Y’s lip oils, from swatches to a glossy, cared-for finish.
AXIS-Y is known for its skincare, and its lip oils bring the same care-first approach to the lips. The brief was to show the oils as both a treatment and a finish: how the shades look, how the texture glides on and how the lips look once applied. The content needed to feel like a natural part of a beauty routine, keep the bottles clearly in shot and suit a polished beauty audience on Instagram and TikTok.
Sadaf Torabi opens by holding up the lip oils side by side so each shade is easy to see, then applies them one by one in close-up. The camera stays tight on the doe-foot applicator and the lips, so viewers can follow the texture and the glossy, hydrated finish, before she closes on the finished look.
AXIS-Y received a polished, product-forward beauty video that shows the lip oils’ shades, texture and finish in under twenty seconds. It works as organic discovery content and as a clean asset for paid social around lip care.
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