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Connect your brand with Britain's most influential content creators. Access Europe's largest influencer marketing market—£930M in 2024—with 69% of UK consumers purchasing after influencer recommendations.
The UK leads Europe in influencer marketing maturity and spend, more than doubling comparable markets like France and Germany. 50% of brands increasing budgets in 2025.
69% of UK consumers have purchased products after seeing influencer promotion. Over 50% of Gen Z are directly influenced by influencer content.
84% of UK marketers plan to work with more creators. The market favors authentic, long-term partnerships with micro-influencers over celebrity endorsements.
UK brands prioritize performance measurement and brand safety, focusing on measurable ROI beyond vanity metrics. 83% report influencer marketing effectiveness.
34% of branded posts by UK influencers. Zara leads with £55.2M earned media value on Instagram.
23% of branded posts. L'Oréal Paris leads TikTok with £16.2M earned media value.
Most trusted category—69% of UK adults trust influencer food recommendations.
Let's connect your brand with Britain's most influential creators. Get in touch for a free consultation.
