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K-Beauty Skincare · Case StudyA precise application tutorial for Celimax’s retinal shot, mapped to dark circles, fine lines and uneven tone.
Retinal can feel intimidating, so Celimax needed content that shows exactly where and how to use it. The goal was a clear, benefit-led demonstration for viewers concerned about dark spots, fine lines and uneven skin tone. Many viewers are curious about retinal but unsure how and where to use it. The brief asked for a precise, low-intimidation demonstration that shows exactly where to apply the product, names the benefit for each zone, and positions Celimax as an easy entry point into retinal skincare.
Loresa Konushevci dots the Celimax retinal shot along the areas it targets, under the eyes, along the smile lines and across the forehead, with on-screen captions naming each benefit: brightens dark circles, reduces fine lines, for smoother and firmer skin. She then massages it in, showing that a small amount covers the face. The bright yellow dots make the technique easy to copy.
Celimax received an instructional video that removes the guesswork from using retinal and ties each placement to a benefit. It works as education for new users and as a clear, conversion-friendly paid asset.
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