Skincare · Case Study
DELERE Creator Campaign
Routine-led creator content introducing DELERE to a skincare-literate short-form audience.
- Brand
- DELERE
- Platforms
- Instagram Reels, TikTok
- Services
- Creator matching · Concept development · Content production
The Brief
As a challenger skincare brand, DELERE needed content that builds recognition fast: clear product presence, a believable routine, and a creator whose audience already cares about skincare.
Our Approach
The concept kept the structure simple, a real evening routine with DELERE products carrying each step, letting pack design and textures do the visual work while the creator narrates results in her own words.
The Outcome
DELERE received a clean, repeatable content format that introduces the brand through routine context rather than a hard pitch, built to extend across future drops.
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