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Premium skincare storytelling for ELEMIS, built around ritual, texture, and routine.
ELEMIS sits in premium skincare, where content has to communicate ritual and texture, the sensorial reasons people pay more. The brief asked for creator content with that elevated, self-care feel.
The content was built around the ritual of application: texture close-ups, unhurried pacing, and a first-person voiceover that reads as genuine routine rather than a read script.
ELEMIS received sensorial, routine-led creator content matched to its premium positioning, produced through a fully managed creator collaboration.
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