Prestige Beauty · Case Study
NARS × @thefashionfreakk
Prestige beauty content for NARS fronted by CA Agency talent @thefashionfreakk.
- Brand
- NARS
- Platforms
- Instagram Reels, TikTok
- Creator
- @thefashionfreakk
- Services
- Talent management · Campaign management · Content production
The Brief
NARS needed creator content that carried prestige-beauty polish while reaching an audience through a personality they follow for style, not just products.
Our Approach
We paired NARS with our talent @thefashionfreakk, whose fashion-led aesthetic frames beauty products inside a broader style story. The content integrates the product into her signature look rather than isolating it.
The Outcome
The collaboration gave NARS style-context creator content, beauty presented as part of a look and a life, which is where prestige brands win on short-form.
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