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Makeup · Case StudyA flushed, glowy makeup look pairing Rare Beauty’s blush with its lip oil.
Rare Beauty wanted a joyful, wearable look that shows two of its cult categories, blush and lip, working together. Rare Beauty’s community responds to joyful, accessible makeup rather than heavy technique. The brief was to show the blush and lip oil working together as a fun, easy look, keep the tone upbeat and inclusive, and make both products easy to identify and shop.
Melly Sanchez builds a rosy, all-pink look in a playful setting, complete with pink hair clips and soft neon. She taps the Rare Beauty blush onto her cheeks with a brush, shows the product to camera, lines her lips and finishes with the lip oil for a glossy flush. The caption, “Rare beauty blush + lip oil,” makes the combination easy to shop.
Rare Beauty received an upbeat, on-brand tutorial that sells two products as one look. Its bright styling and clear steps suit both organic posting and paid social.
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