K-Beauty Retail · Case Study
YesStyle Creator Collaboration
Haul-style creator content built for YesStyle’s discovery-driven K-beauty shoppers.
- Brand
- YesStyle
- Platforms
- TikTok, Instagram Reels
- Services
- Creator matching · Concept development · Content production
The Brief
As a marketplace, YesStyle benefits most from discovery-format content, hauls and multi-product features that mirror how its customers actually shop. The brief asked for content with that browsing energy.
Our Approach
We structured the video as a curated haul, giving each product a moment while keeping the pace fast enough for short-form retention. The creator’s genuine enthusiasm for K-beauty carried the selection.
The Outcome
YesStyle received discovery-style creator content that showcases range, the retailer’s core advantage, in the format its K-beauty audience already watches.
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