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K-Beauty Skincare · Case StudyA concern-by-concern guide matching each Arencia Booster Shot to the skin issue it targets.
Arencia offers several booster shots with different actives, so shoppers need help choosing. The brief was to explain the range clearly and make each product feel like the answer to a specific concern. Arencia’s booster range contains different actives for different needs, which can be confusing for new customers. The brief was to make the range easy to navigate, link each product to a visible concern, and create an evergreen, saveable asset that does the work of a product-finder.
Aurela Elshani builds the video as a visual chart. For each concern she shows a close-up of the area, then applies the matching booster, with on-screen labels pairing them: neck wrinkles with NAD+, closed comedones with glycolic acid, under-eye sagging with retinal, and smile lines with PDRN. Inset close-ups of the concern, together with dot-by-dot application, make each step instantly understandable.
Arencia received a highly saveable, education-led video that sells the full range by helping viewers self-select the right product. It works both as discovery content and as a performance asset aimed at specific skin concerns.
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