K-Beauty Skincare · Case Study
Haruharu Wonder Creator Campaign
Calm, texture-forward creator content for Haruharu Wonder’s fermented skincare line.
- Brand
- Haruharu Wonder
- Platforms
- Instagram Reels, TikTok
- Creator
- @rebeccaghaderi
- Services
- Talent management · Campaign management · Content production
The Brief
Haruharu Wonder’s black-rice ferment line needed content that communicates gentle efficacy, the visual language of hydration and glow, aimed at skincare-curious short-form viewers.
Our Approach
Our talent @rebeccaghaderi kept the edit unhurried: mist and serum textures up close, application in natural light, and a first-person read on how the routine feels rather than a claims list.
The Outcome
Haruharu Wonder received sensorial creator content that translates its minimalist Korean skincare positioning into the short-form formats its next customers actually watch.
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