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K-Beauty Skincare · Case Study

IUNIK × Khutjo Matsoma

Khutjo Matsoma presents IUNIK’s Beta-Glucan Power Moisture Serum as a “skin drink” for a dewy, glass-skin finish.

Brand
IUNIK
Platforms
Instagram
Creator
Khutjo Matsoma @khutjomatsoma

Overview

Hydration is easiest to understand when it is visible. This reel frames IUNIK’s Beta-Glucan Power Moisture Serum as a drink of water for the skin, a simple idea that runs through the whole video.

In the Video

Khutjo opens holding a glass of water, then switches to the serum with “SKIN DRINK SERUM!” on screen. She applies it from the dropper, presses it in with her fingertips and turns to the light to show the dewy finish. Short captions name the points she highlights about the formula, and the reel closes with the bottle beside her glowing skin.

Highlights

A simple, memorable concept carried by close-up application and a glossy, glass-skin finish.

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