K-Beauty Skincare · Case Study
K-SECRET × Aiym Kablan
Aiym Kablan works K-SECRET’s SEOUL 1988 Eye Cream into her morning glow routine.
- Brand
- K-SECRET
- Platforms
- Creator
- Aiym Kablan @imkablan
Overview
Eye cream is easy to forget in a morning routine. This reel follows Aiym through hers and shows where K-SECRET’s SEOUL 1988 Eye Cream fits in.
In the Video
Aiym moves through her morning, flossing, brushing and cleansing, with captions labelling each step. On-screen text explains why she chooses a dedicated eye cream for the delicate eye area, and she applies small dots of the SEOUL 1988 Eye Cream around her eyes before the reel ends on “Enjoy the results”.
Highlights
A relatable morning-routine format that gives the eye cream a clear place and purpose.
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