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K-Beauty Skincare · Case Study

Meditherapy × Aurela Elshani

Aurela Elshani follows Meditherapy’s Hyaluronic Skin Booster First Serum over fourteen days in close-up.

Brand
Meditherapy
Platforms
Instagram
Creator
Aurela Elshani @glowbyaure

Overview

A hydrating serum is best shown over time. In this reel Aurela brings the Hyaluronic Skin Booster First Serum to life through close-up application shots and skin comparisons, highlighting its hydrating benefits and the appearance of smoother, plumper skin.

In the Video

The video starts on a close-up of fine lines across the forehead, then follows Aurela applying the serum with day markers on screen, Day 1, Day 3, Day 7, Day 10 and Day 14. The framing stays tight on the same area throughout, so viewers can compare the texture themselves, and the reel ends with Aurela holding the bottle.

Highlights

A diary-style close-up format that keeps the product and the skin at the centre of every shot.

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