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CA Agency
K-Beauty Skincare · Case Study

Purito Creator Campaign

Ingredient-first creator content matched to Purito’s clean, sensitive-skin positioning.

Brand
Purito
Platforms
Instagram Reels, TikTok
Services
Talent management · Campaign management · Content production

The Brief

Purito’s audience reads INCI lists. The brief asked for content that respects that literacy, ingredient callouts, honest texture close-ups, and a calm tone consistent with the brand’s sensitive-skin promise.

Our Approach

Our talent Aiym Kablan built the video around a morning barrier-care routine, holding each product long enough for the formula story to land, with on-screen text reinforcing the hero ingredients.

The Outcome

Purito received credibility-first creator content that speaks to skincare enthusiasts in their own language, strengthening the brand’s standing in the clean K-beauty conversation.

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