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K-Beauty Skincare · Case StudyA daily-routine video for SKIN1004’s Azelaic Acid 10%, framed around Anton’s own experience with acne-prone skin.
SKIN1004 wanted to introduce its Azelaic Acid 10% to viewers dealing with breakouts, redness and post-acne marks. Azelaic acid is effective but still unfamiliar to many people, so the brief called for a creator who could speak from personal experience and explain, in plain terms, what the ingredient does and how it fits into a daily routine. The content had to be honest and reassuring rather than clinical, name each benefit on screen, and show the bottle clearly enough that viewers could find it again.
Anton Drozhzhin, who has talked openly about his own acne, presents the serum as the ingredient he wishes he had known about sooner. The video moves through his routine in short, clean shots: drops applied to the forehead and cheeks, the texture shown on the back of the hand, and the serum pressed into the skin. On-screen captions tie each step to a benefit (10% azelaic acid daily, control excess sebum, calm redness) before a close-up of the bottle and a final look at his calm, even skin.
SKIN1004 received a personal, education-led creator video that explains a less familiar active in a few seconds and keeps the product in view throughout. It suits organic discovery for acne-prone audiences and can be reused as performance creative focused on redness and post-acne marks.
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