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Connect your brand with Australia's most influential content creators. Access 20.9M social media users across Sydney, Melbourne, and beyond—with 46% purchasing after influencer recommendations.
78% of Australians are on social media, spending an average of 1 hour 51 minutes daily. TikTok usage exceeds global averages at 38+ hours per month.
70% of 18-29 year-olds have purchased products after seeing influencer content. 58% use social media for brand research, rivaling search engines.
Australians value relatable, trustworthy creators. Micro-influencers achieve 5-10% engagement rates vs 1-2% for macro-influencers. 74% of marketers prioritize authenticity.
Market projected to reach $874M by 2029 with 13% YoY growth. 70% of Australian brands plan to increase influencer marketing budgets.
16.4% of Australian Instagram influencers focus on lifestyle. Top fitness creators like Tammy Hembrow and Kayla Itsines have 15M+ followers.
40% of Australians have purchased fashion online after seeing on social. 70% among younger audiences with influencer content.
5.9% of Instagram influencers with strong performance. Authentic creators drive product trial and conversion.
Let's connect your brand with Australia's most influential creators. Get in touch for a free consultation.
