Content Creation & Production
Scroll-stopping content, made end to end.
How we work
Good short-form looks effortless because the thinking happened before the camera rolled. We concept hooks, scripts, and shot lists built around how people actually watch: the first second earns the next ten.
Production runs through our creators and production partners — on location or in studio — so the content feels native to the feed rather than like an ad dropped into it.
Every master is delivered edit-complete and platform-ready: cutdowns, aspect versions, captions, and covers, cleared for the usage you booked.
What's included
- Creative concepts, hooks & scripts
- On-location or studio production
- Edits, cutdowns & aspect-ratio versions
- Captions, covers & CTAs
- Usage-ready master files
Who it's for
- Brands that need a steady supply of short-form video for organic social, paid ads and product pages.
- Launches that need texture shots, application demos and routine content that show the product working on real skin.
- Teams whose existing content looks like advertising and underperforms in feeds built for creators.
How an engagement runs
Concept
We define the hooks, key messages, formats and shot list for each platform, based on the product and how your audience watches.
Casting
We match creators or talent to the concept and the customer, so the person on camera looks and sounds like the audience.
Production
Shoots run on location or in studio with our creators and production partners, with your team reviewing key frames along the way.
Edit & Delivery
You receive edit-complete masters, cutdowns and aspect versions with captions and covers, cleared for the usage you booked.
Built for beauty & skincare
We specialise in beauty, skincare and lifestyle brands, in the USA and around the world.
Content Creation & Production FAQs
What kind of content do you produce?
Mostly short-form vertical video for TikTok, Instagram Reels and YouTube Shorts, plus stills and longer edits where needed. For beauty and skincare that usually means application and wear tests, routine walkthroughs, texture close-ups, get-ready-with-me formats and product explainers.
Is creator content better than studio content for ads?
For social ads it often is, because creator-style video looks native to the feed and holds attention for longer. Studio work still matters for hero assets. We usually combine both: a controlled shoot for the key visuals and creator-led content for volume and testing.
Who owns the content and how can we use it?
Usage is agreed before production: which channels, which markets, for how long and whether it can run as paid ads. Masters are delivered cleared for exactly that usage, and extensions can be negotiated later if a piece performs well.
How many versions do we receive?
Each concept is delivered as a master plus the cutdowns and aspect ratios the media plan needs, typically 9:16 for Reels, TikTok and Shorts, plus square or 4:5 for feed and ads, with captions and covers. The exact package is set in the scope so there are no surprises.
How long does content production take?
It depends on the number of concepts, how much casting is involved and whether the shoot is with existing creators or a dedicated production. We agree the timeline in the scope and plan backwards from your launch or media date, so concept approval, shoot, edits and delivery each have a fixed slot.
Let's Build Your Next Campaign
Tell us about your goals and we'll shape the right mix of creators, content, and strategy around them.