Performance Marketing
Creator content, measured like media.
How we work
Organic reach starts the story; paid distribution finishes it. We amplify the creator content that already proves itself, running it as branded-content and spark-style ads with the targeting the organic post never had.
Creative is tested like media: hooks, openers, and formats compared head-to-head, budgets shifted to the variants that hold attention and convert.
Tracking is set up before the first dirham is spent — pixels, events, and UTMs — so reporting speaks in outcomes: traffic, carts, and return on spend, not impressions alone.
What's included
- Paid amplification of creator content
- Creative testing matrices
- Audience & funnel architecture
- Conversion tracking & attribution
- Weekly optimisation & reporting
Who it's for
- Brands already running influencer campaigns that want the best-performing posts to reach far beyond the creator’s followers.
- E-commerce and DTC brands that need creator content to drive measurable traffic, carts and sales.
- Teams that want creative testing and weekly optimisation instead of a single boosted post.
How an engagement runs
Tracking Setup
Pixels, conversion events and UTMs are checked and fixed before launch so every result can be attributed.
Creative Selection
We pick the creator posts with the strongest organic signals and secure the rights to run them as ads.
Test & Launch
Hooks, openers and formats run head-to-head across defined audiences, with clear rules for when a variant wins.
Optimise & Report
Budget moves weekly to the winners, and reporting covers traffic, carts, sales and return on ad spend.
Built for beauty & skincare
We specialise in beauty, skincare and lifestyle brands, in the USA and around the world.
Performance Marketing FAQs
What are partnership ads and Spark Ads?
They let a brand run a creator’s post as a paid ad from the creator’s own handle: partnership ads on Instagram and Facebook, Spark Ads on TikTok. Because the ad looks like the creator’s content, it usually earns more trust and attention than a standard brand ad.
Why amplify influencer content with paid media?
Organic posts reach part of a creator’s following for a few days. Paid amplification puts the best-performing content in front of new, targeted audiences for as long as it keeps working, and makes results measurable down to clicks, carts and sales.
How do you track sales from influencer content?
Through platform pixels and conversion events, UTM-tagged links, discount codes and the ad platforms’ own reporting. We set this up before launch, because results that are not tracked from day one cannot be attributed afterwards.
How quickly can we see results?
Early signals such as hook rate, click-through rate and cost per click show up within days. Conversion-led decisions need enough data to be reliable, so we typically judge creative after its first full testing cycle and optimise weekly from there.
What budget do we need for paid amplification?
Enough for each creative and audience to collect reliable data before decisions are made. Rather than a fixed minimum, we size the budget to the number of creatives and audiences in the test, then shift spend to the winners once they are clear, so money is not spread too thin to learn anything.
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