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CA Agency
What We Do

Influencer Campaigns

Creator partnerships that stop the scroll.

Creator presenting skincare products in a campaign reel

How we work

Every campaign starts with fit. We map your audience, category, and objectives against our creator network and shortlist the voices whose communities genuinely overlap with your customer — reach matters, but resonance converts.

From there we run the campaign in-house: creative briefs that leave room for the creator’s own voice, timelines and deliverable schedules, content approvals, usage rights, and platform compliance, all handled by one team.

When content goes live we track it — delivery, engagement, traffic, and sentiment — and report in plain language, with learnings that sharpen the next flight.

What's included

  • Campaign strategy & creative direction
  • Creator shortlisting, vetting & outreach
  • Contracting & usage rights
  • Briefing, approvals & quality control
  • Performance reporting & insights

Who it's for

  • Product launches that need credible creator voices in the first weeks, not just paid reach.
  • Brands entering a new market, such as the USA, the Gulf or Asia, that need local creators who already speak to that audience.
  • Teams without the bandwidth to brief, contract, chase and report on dozens of creators at once.

How an engagement runs

  1. Brief & Objectives

    We agree the product, audience, markets, budget and the single result the campaign is judged on: awareness, trial, or sales.

  2. Creator Shortlist

    You receive a vetted shortlist with audience fit, engagement quality and content style for each creator, and approve the final line-up.

  3. Content & Go-Live

    We brief, review drafts against your claims and guidelines, secure usage rights and disclosure, and schedule posts across platforms.

  4. Report & Learn

    A plain-language report covers reach, engagement, clicks and conversions, with what to repeat, cut or scale in the next flight.

Built for beauty & skincare

We specialise in beauty, skincare and lifestyle brands, in the USA and around the world.

FAQ

Influencer Campaigns FAQs

How do you choose influencers for a campaign?

We start from your customer, not from follower counts. Each creator is vetted on audience demographics and location, engagement quality, content style, brand safety and past partnerships, and you approve the final line-up before anyone is contracted.

Which platforms do you run influencer campaigns on?

Instagram, TikTok and YouTube. TikTok tends to lead on discovery and trends, Instagram on polished launches, Reels and Stories, and YouTube on in-depth reviews and tutorials. Most campaigns combine two or three platforms, weighted by where your audience spends time and what the campaign needs to achieve.

How much does an influencer campaign cost?

It depends on the platforms, creator tiers, number of creators, deliverables and usage rights. Rather than quote a flat rate, we scope the campaign to your goal and budget and show the trade-offs, for example more micro creators for trial versus fewer larger creators for awareness.

Do you handle contracts, usage rights and disclosure?

Yes. We negotiate and manage creator contracts, usage and whitelisting rights, content approvals and platform-compliant disclosure, such as #ad and paid-partnership labels, so the campaign stays compliant in every market it runs in.

How do you measure influencer campaign results?

We agree the KPIs before launch and track them throughout: reach, engagement rate, link clicks, code redemptions and conversions where tracking allows. The final report explains what each creator and format delivered, so the next campaign starts from evidence rather than guesswork.

Let's Build Your Next Campaign

Tell us about your goals and we'll shape the right mix of creators, content, and strategy around them.