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Makeup · Case Study

Lashify × Dariia Bordun

Dariia Bordun tests Lashify’s creamy nude lip liners for blend and smudge-resistance, with a water test on camera.

Brand
Lashify
Platforms
Instagram
Creator
Dariia Bordun @_idareen_

Overview

Lip liners are judged on two things: how they blend and how long they stay put. Dariia’s reel, captioned “creamy nude lipliners that blend perfectly and won’t smudge”, puts both to the test.

In the Video

Dariia opens with “Waterproof lip liner???” and a glass of water, swatches the shades on her hand, then lines and fills her lips with each one. The shades Nude Taupe, Nude Plum and Nude Rouge are named on screen. She closes by pouring water over her lips to show the liner staying in place.

Highlights

A demonstration-led review that shows the shade range and puts the product’s claim to a visible test.

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