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Haircare · Case StudyScalp-care content showing how Lilyeve’s GROW:TURN Pink Collagen Capsule Ampoule fits into a hair routine.
Collagen is a familiar skincare ingredient but a new idea for hair. Lilyeve needed content that made scalp care feel easy and desirable, and showed the payoff: healthier-looking, shinier hair. The audience already invests in skincare but often treats hair care as an afterthought. Lilyeve needed to introduce the GROW:TURN Pink Collagen Capsule Ampoule as a simple, pleasant ritual, show how its capsule texture and brush applicator work, and connect the routine to a visual result viewers would want for themselves.
Albina Mavriqi starts with a close-up of the applicator brush dispensing the ampoule straight onto her scalp, showing how simply it works. The video then cuts to the reveal, long, silky “glass-like” hair, before closing on the GROW:TURN Pink Collagen Capsule Ampoule with its name on screen. The before-the-routine and after-the-routine structure links the product to the result in seconds.
Lilyeve received content that introduces a new category, collagen for hair, through a clear demonstration and an aspirational result. It works as education for new audiences and as a strong visual asset for paid social.
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