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Patrick Ta logoMakeup · Case Study

Patrick Ta × Beatrix Ramosaj

Beatrix Ramosaj creates a soft “transition blush” look with Patrick Ta’s new blush collection, shared ahead of its launch.

Brand
Patrick Ta
Platforms
Instagram
Creator
Beatrix Ramosaj @beatrixramosaj

Overview

Patrick Ta’s launch, presented in the caption as “The Evolution of Blush”, is built around blush that melts from the under-eye into the cheeks. Beatrix shares the collection the day before it launched, showing how the placement and textures work together.

In the Video

Beatrix places colour right under the eye while it is still wet, taps rather than drags, and blends it out. She then goes in with the blurring blush duo and finishes on the apples of the cheeks. On-screen captions explain each step, and the reel ends on the finished soft, editorial flush and the products in hand.

Highlights

A tutorial-led look that viewers can follow step by step, with Beatrix’s own description of the collection as soft, romantic and wearable every day.

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