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Makeup · Case StudyA soft-glam tutorial built around Patrick Ta’s shimmer eyeshadow and blush duos.
Patrick Ta’s products are known for their luminous, sculpted finish. The brief was to show that signature glow on the eyes and cheeks in a look viewers could recreate. Patrick Ta’s products are positioned as professional quality, so the brief asked for content that shows texture, pigment and finish up close. The look needed to be glamorous but achievable, and the compacts needed to be shown clearly enough that viewers could recognise them in store.
Beatrix Ramosaj opens with close-ups of the shimmer eyeshadow pan and blush duo, then builds the look step by step: shimmer pressed onto the lid, defined lashes and liner, then the blush buffed onto the cheeks. Tight framing on the compacts and textures shows the product’s quality, while the finished look demonstrates its luminous effect.
Patrick Ta received a premium, product-forward tutorial that shows multiple products and a cohesive finished look. It works for the creator’s audience and as aspirational paid content.
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